Senior Sales Manager, Digital Native, Japan (Based in Tokyo)

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Tokyo, Japan About the Role Japan's digital-native ecosystem — companies born in the cloud, engineering-led, and scaling globally — represents one of the fastest-growing segments in our market. We are building a dedicated Digital Native Business (DNB) sales motion to serve these accounts: companies like leading marketplace platforms, fintech innovators, gaming studios, SaaS providers, and AI-native startups that think API-first and ship continuously. You will lead a team of Account Executives focused exclusively on digital-native accounts in Japan, coaching them to win deals at companies. The ideal candidate is a player-coach and builder: someone who has personally hunted and won digital-native logos, and who can attract, hire, and develop a team of self-sourcing hunters to do the same. You will operate at the intersection of Japanese B2B culture and a fast-moving global HQ, advocating for your team and your customers with equal intensity. This role reports to the Head of Territory Sales, Japan. Responsibilities • Build the DNB team from the ground up: own recruiting, hiring, onboarding, and ramping a team of Account Executives dedicated to digital-native accounts. • Meet or exceed quarterly and annual team revenue targets through a self-sourced, hunting-led pipeline motion. • Player-coach: personally open doors at strategic accounts, model consultative and technical selling, and close alongside your AEs when needed. • Define and iterate the DNB sales playbook • Coach technical and consultative selling: train AEs to engage technical buyers (SRE, Platform Engineering, Security, CTO) with credibility. • Install pipeline and forecast discipline: implement and enforce a methodology (e.g., MEDDPICC) across the team to ensure accurate forecasting and deal progression. • Partner cross-functionally: work closely with Solution Engineering, Product, Customer Success, Marketing, and BDR to align GTM motions for digital-native accounts. • Manage contract negotiations and Salesforce reporting. Required Qualifications • You have built or scaled a sales team or segment from scratch with direct experience selling to digital-native, engineering-led, or cloud-native companies. • Player-Coach, you can prospect, run a technical discovery, and close — not just manage from the sidelines. • Proven track record of attracting, hiring, and developing top sales talent, especially hunters. •…