Head of SEO & AEO

Head of Global SEO/AEO We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution . In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline . You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era . This role is b ased in our San Francisco or Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fri days depends on the type of work you do and the teams with which you partner . If you're inte rviewing for this role, your recruiter will share more about the in-office requirements . What you’ll achieve • Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets . • Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership . • Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery . • Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic . • Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions . • Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy . • Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment . • Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership . About you • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making . • 10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions . • Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline . • Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines . • Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams . • Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills . • Proven team leadership experience hiring , coaching, and developing talent across multiple regions and time zones . • Executive presence with the ability to influence Product, Engineering, and Marketing leadership, representing the channel confidently to senior stakeholders . At Asana, we're committed to building teams that include a variety of backgrounds, pers pectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet ever y listed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on…